Mahzu Japanese Restaurants is a family-owned restaurant group based in Central New jersey that has been in business for nearly two decades. Mike and Josephine Yang, the founder’s son and daughter and current GM’s of their two location, were our very first clients back in 2019 and we’ve been working with them for years on various print design projects. We were excited when they asked us to freshen their look and craft the right tone of voice, style, and brand strategy that would resonate with their core clientele of loyal and long-time regulars as well as a younger generation of diners (millennials) who are looking to shake up their food options.